Privacy Policy


Within the framework of the use of its services and in particular of the services accessible on its Internet site, its mobile site, its online store and its mobile applications, EL MOUSSAFIR HOTEL, in its capacity as data controller, is likely to collect and process personal data concerning you.

We are committed to respecting the rules of privacy protection of prospects and visitors to our sites: website, mobile site, online store and mobile applications. All personal data processing implemented within the framework of the accessible services complies with the local regulations applicable to the protection of personal data and in particular the provisions of the amended “Data Protection Act” of 6 January 1978 and the General Data Protection Regulation (EU Regulation 2016/679) or “RGPD”.


EL MOUSSAFIR HOTEL is committed to ensuring a high level of protection of the personal data of its customers, prospects, users of its websites: website, mobile site, online store and mobile applications and any other person whose personal data it processes.

EL MOUSSAFIR HOTEL undertakes to comply with the regulations applicable to all personal data processing that it implements:

Your personal data is processed in a lawful, fair and transparent manner;
Your personal data is collected for specific, explicit and legitimate purposes and is not further processed in a way that is incompatible with these purposes;
Your personal data is stored in an adequate, relevant manner and is limited to what is necessary for the purposes for which it is processed;
Your personal data is accurate, kept up to date and all reasonable steps are taken to ensure that inaccurate data, having regard to the purposes for which it is processed, is erased or rectified without delay.
EL MOUSSAFIR HOTEL implements appropriate technical and organizational measures to ensure a level of security appropriate to the risk inherent in its processing operations, to meet regulatory requirements and to protect the rights and data of the persons concerned from the outset of the processing operations.

Furthermore, EL MOUSSAFIR HOTEL contractually imposes the same level of protection of personal data on its subcontractors (service providers, suppliers, etc.).


A – Depending on the purpose of the collection

The personal data we collect varies depending on the purpose of the collection and the Service we provide to you.

Generally, we may collect the following categories of personal data directly:

(a) personal contact information, such as your last name, first name, email address, mailing address, and telephone number(s),

b) the identifiers used to access your online account, i.e. username and password. This is necessary for us to create a personal user account,

c) exchanges with us, which may include details of conversations through chat, customer service,

d) demographic information, such as your age, gender and lifestyle preferences (including your favorite products and your interest in them)

e) browsing history, such as pages visited, date of visit, location of visit, or IP address

f) payment information when a purchase or a reservation is made on one of our websites, online stores, or applications. Typically the invoice is issued in your name, billing address and payment information such as your credit card or bank account,

We may also collect personal data about you indirectly when you share content on social networks, websites, stores or applications related to our products and services, or respond to our posts and promotional announcements on social networks.

B – Personal data concerning minors

EL MOUSSAFIR HOTEL does not collect or process personal data relating to children under the age of 18 without the prior consent of the parents or holders of parental responsibility for the child.

If personal data concerning children are collected via our websites: internet site, mobile site, online store and mobile applications, parents or holders of parental authority have the possibility of objecting by contacting us at the address indicated at the bottom of this page.


A – Means of collecting your data

Within the framework of our relations, you are likely to communicate your personal data to us by various means and in particular on our sites: Internet site, mobile site, online store and mobile applications at the time of your Internet navigations, purchases, reservations, while filling the various forms of collection, at the time of a subscription to the e-newsletter, at the time of the creation of an account, when you deposit an application, when you publish comments on our pages of social networks, when you establish any contact with our establishment or when you transmit to us in any other manner your personal data.

B – IP Address

The IP address is a series of numbers that is automatically assigned to your computer by your Internet service provider each time you connect. Each time you visit the site, our servers record the trace of your visit. We collect IP addresses in order to analyze trends on the site. We do not transmit any personally identifiable information, which means that your session will be recorded, but will remain anonymous to us. We may use your IP address in cooperation with your Internet Service Provider to identify you in the event that we need to enforce terms of use to protect our services, customers or to comply with applicable laws.

C – Cookies

In order to constantly improve the quality of the services offered on our sites: website, mobile site, online store and mobile application and their adequacy with your expectations, EL MOUSSAFIR HOTEL may use “cookies”, text files used to identify your terminal when you connect to one of our services. The deposit of cookie or tracer in your terminal (computer, tablet, smartphone, etc.) allows EL MOUSSAFIR HOTEL to collect information and personal data, depending on your choice of settings for your terminal.

Types of cookies used :

a) Cookies essential to the use of the site. They enable you to use the main functions of the site, such as purchasing or booking services for example. By deactivating the use of cookies, you will no longer be able to benefit from these features. The information stored cannot be used for commercial purposes.

b) Site performance cookies. Performance cookies allow us to optimize our website and to detect any technical problems you may encounter. They allow us to collect information about how you use the site, such as the number of visits per page, the number of error messages displayed, the time spent on a page, or the number of clicks on an area of the site. This information is not used for marketing purposes.

c) Functionality cookies. These cookies allow the site to remember choices you have made (such as your user name, language preference, or region) and provide more specific and personal features. These cookies can also be used to remember changes made by the user, such as text size or font. They may also be used to provide services that you have requested, such as watching a video or leaving a comment on a blog. The information collected by these cookies can be anonymized and cannot track your browsing activity on other sites. By using our website, you consent to receiving these types of cookies on your device.

d) Advertising marketing cookies. These cookies collect information about your web browsing habits in order to serve you ads that are tailored to you and your interests. They also limit the number of times you see an advertisement and help us measure the effectiveness of our advertising campaigns. They are usually installed by advertising networks with the permission of the website operator. They remember visits to a site and share this information with other companies (such as advertisers). Targeted or advertising cookies are often tied to the functionality of the site provided by the partner company. Information is collected and shared with third parties to provide audience targeting and optimization solutions for advertisers and publishers. No personal data is collected and no individual can be identified through the data collected.

e) Cookies from third-party websites and social networks Our website contains links and/or content to other websites and social networks, and we do not know which cookies are used by them. To learn more, please see the information provided by these third-party websites and social networks about their own cookies.

D – Respecting Your Privacy

We are committed to protecting your privacy and respect the following 2 principles.

– We do not associate with your cookies any information that could directly and personally identify you. Cookies do not track your address, date of birth, phone number or any other personally identifiable information.

– We do not provide any personal information to advertisers or third-party sites that display our ads based on your interests.

If your computer or mobile device is used by more than one person, or if it has multiple browsers, it is possible that the content displayed to other users will match your preferences. If you wish, you can change the settings of your browser.

E – Links to third party sites

Our sites: website, mobile site, online store and mobile applications may contain links to third-party websites.

We are not responsible for the collection, use, management, sharing or disclosure of data and information by these third parties.

The provision of information on third party sites is governed by the privacy policies and terms of use of those sites. We recommend that you read the privacy policies of those websites before submitting any personal information.


Your data is mainly used for reservation and purchase purposes (supply of services, specific services and products), prospecting, loyalty, animation, commercial information, satisfaction surveys, organization of contests, new services and products intended to improve your customer experience within our establishment, statistical studies, recruitment, after-sales service, processing of your requests and/or complaints. In addition to the cases where your consent has been obtained (in particular to communicate personalized offers to you), the processing of your data for the various purposes mentioned above is notably necessary

To ensure the execution of the service contract,

To respect a legal obligation,

For the purposes of the legitimate interests pursued by our establishment (in particular to develop new services and offers, to improve the customer service…).

More specifically, your data is used :

To allow you to benefit from all the services or benefits available on the website of our establishment, its mobile site, its store and its mobile applications: creation of a user account, e-newsletter, management of reservations, assistance and complaints, management of loyalty programs, etc.,

To enable you to navigate our websites,

To match our information, notifications, offers and other services to your interests,

To facilitate the completion of administrative formalities relating to the reservation and purchase.


EL MOUSSAFIR HOTEL undertakes to keep your personal data for a period not exceeding that necessary for the purposes for which they are processed.

The retention periods are defined according to the purposes of the processing carried out by EL MOUSSAFIR HOTEL and take into account, in particular, the applicable legal provisions imposing a specific retention period for certain categories of data, any applicable statute of limitations and the recommendations of the CNIL (French Data Protection Authority) concerning certain categories of data processing.


A – Recipients of your data

The data collected on our website, mobile site, online store and mobile applications, may be communicated to our internal staff, or to its ancillary service providers (subcontractors, service providers, banks), in the context of the accomplishment of all or part of the services referred to above. We remind you that in this context, EL MOUSSAFIR HOTEL asks its service providers to implement strict measures of confidentiality and protection of this data.

B – Data transfers outside the European Union

Personal data may be processed outside the European Economic Area (EEA). If this is the case, EL MOUSSAFIR HOTEL will make every effort to ensure that this international transfer of data has an adequate level of security and guarantees.


In accordance with the regulations applicable to the protection of personal data, you may, at any time, exercise your rights of access, rectification, deletion of data concerning you as well as your rights of limitation and opposition to the processing and portability of your personal data.

In addition, you have the legal right to define directives relating to the fate of your personal data post mortem.

Furthermore, any person who was a minor at the time of the collection of his or her personal data may obtain its deletion as soon as possible.

These rights can be exercised by mail to the following address

EL MOUSSAFIR HOTEL 40170 Marrakech Morocco


In this context, we kindly ask you to accompany your request with the elements necessary for your identification (name, first name, e-mail) as well as any other information necessary to confirm your identity. You also have the right to appeal to the Commission Nationale de l’Informatique et des Libertés (CNIL) in case of violation of the regulations applicable to the protection of Personal Data and in particular the RGPD.


Ensuring the security and confidentiality of the personal data you entrust to us is a priority for EL MOUSSAFIR HOTEL. We therefore implement all the technical and organizational measures useful, with regard to the nature, the scope and the context of the personal data that you communicate to us and the risks presented by their treatment, to preserve the security of your personal data and, in particular, to prevent any destruction, loss, alteration, disclosure, intrusion or unauthorized access to these data, in an accidental or illicit way.

We offer a secure online payment system through the latest technology in force.

EL MOUSSAFIR HOTEL strives to fight against identity theft practices on the Internet. That is why we use for example a device to detect fraudulent payments made by credit card. This device is designed to protect you in case of loss or theft of your credit card.

The security and confidentiality of personal data depend on the good practices of each individual. This is why we invite you not to communicate your passwords to third parties, to systematically disconnect from your profile and your social account (especially in the case of linked accounts) and to close your browser window at the end of your work session, especially if you access the Internet from a computer shared with other people. This will prevent other users from accessing your personal information.


If you have any questions about this policy or about  EL MOUSSAFIR HOTEL please contact us at the following address:



EL MOUSSAFIR HOTEL reserves the right to adapt the personal data protection policy. When we make substantial changes to this Statement, we will publish a link to the Statement on the home page of our site.